Japan is famous with its fast reception of new (especially animated) movies and their heroes, …and with making food art out of it.
Check this pun-generated idea by a Twitter user はぐれ猫 (“Hagureneko”, or “Stray cat”), who calls this food art 米マックス (“Beimax”, where “Bei” means “rice” in Japanese).
The movie “Big Hero 6” is released in Japan as “Baymax”, hence the whole idea for the hero’s body made of cooked rice. Here’s the original tweet saying something along the lines of “I am Beimax (Baymax). I will fill your tummy Ah~”:
私は米マックス。あなたの空腹をいやします あーっと pic.twitter.com/vkQBqTqa9t
— はぐれ猫( ゚▷゚) (@straycat413) 2015, 1月 4
Source: https://twitter.com/straycat413/status/551601558584975360
*The image is a screenshot of the original Twitter post.